Research in to two possible genres I may use;

Horror;

The genre conventions of horror films are the following;

The settings are usually small communities or isolated places with dark or dangerous history with aspects such as dark small alleyways or streets. Also some horror films use large run down city's or ghost towns and buildings such as old houses, hospitals, hotels and insane asylums. 

Locations for horror films can range from city's, the countryside, roads, woodlands, cabins, houses, basements, attics, frozen landscapes, deserts, alien spaceships, pirate ships, graveyards and science labs. 

Camera shots such as point of view shots and extreme close ups are important to horror films as they create tension and make the viewers feel scared for what is going to happen next, others technical codes commonly used are handheld cameras, depth of field to slightly hide a for example a monster, disturbing sounds such as footsteps and heartbeats both can be diegetic and non-diegetic also editing can create tension by speeding up scenes.

Iconography such as dark colours like red and black used to show darkness or evil presence, low key lighting to create shadows, iconic monsters and weapons and also masks and outfits.

Character types; the protagonist who is the hero/victim, the villain who can range from a monster to a serial killer, teenagers or adults who get killed, young infants who get possessed and supernatural creatures. 

Common themes consist of; good vs evil, supernatural vs human, revenge, after death, nightmares, insanity, suicide and religion are some of the many themes.

Key studios which commonly create horror films are Momentum Studios, Universal, Paramount, Evolution Entertainment, Twisted Pictures and many more.

For the horror film genre the audience's generic pleasures are that they get a thrill from the tense and scary scenes which are expected in the genre, an audience would go to see the film expecting to come out of the screening scared and debating if the storyline is real or not or if it could really happen. The demands are the same that the audience would expect to be thrilled which puts pressure and a demand on the producer to make sure that this is what they spend their money on getting. 

Distribution and Exhibition routes for horror films would be to distribute the film in as many ways as possible to create tension before the audience has even been able to view the film such as posters with scary images or freeze frames from the film or character posters for the audience to have an insight of the actors starring in the film and what type of character they are portraying. Also by creating a tense trailer to grab the audiences attention showing scenes from the film and glimpses at the storyline, another way to grab attention from a young audience is by creating a website with exclusive photos, freebies or clips from the film and merchandise available for big horror fans either before or after they have seen the film. The best way to exhibit a horror film is to have it available for screening in mainstream cinemas such as the Odeon and Vue cinema chains as they are the the most known and used ones, also for pay to view and streaming because with all the technology available now it is a fast and easy way for the audience to view the films and in the comfort of their own house.