My final evaluation;

http://lucyeaston8.wix.com/evaluation

My final short film;

The">http://vimeo.com/89702464">The Rose With A Broken Neck
from Lucy">http://vimeo.com/user14502703">Lucy Easton on Vimeo.https://vimeo.com">Vimeo.>

My final poster;

My final review;

http://lucyeaston8.wix.com/review

Focus group;

I created a focus group for my short film, poster and review. I handed out the feedback forms I created and asked my peers some of the questions from it after. 

Focus group from Lucy Easton on Vimeo.

Improvements;

When I showed my film, poster and magazine review to my peers they gave me areas that I could improve upon. One of these was to add in more on the menu bar so that the website looked more official and I chose to do this with the same options on the menu bar as the Rotten Tomato website. 

Another improvement idea from my feedback was to make the knife in my poster have more of a glow to it looking like light is coming off of it and also to make the text bigger and the title a brighter colour to be able to read. I have decided to make the title bigger and brighter;  

I have also tried to give the knife more of a glow to it, I liked the idea of a light coming off of the knife but i thought it would stand out too much over the image of the girl and draw attention away from her. Although I have decided to give the image of the girl more of a glow to it using the 'neon glow' effect because I feel it could attract the audience more, as my focus group was of the age my film, poster and review is targeted at I have tried to change all the areas they thought could be better as I liked the ideas.

Also in my focus group my peers said that the title writing does not go as well with the film, looking more in to it i was able to find the text which my poster uses and replaced the text with that so that the texts link more.

I also added in a distribution company to finish off my short film and make it  more conventional and complete;

last draft short film (still need to add more starring and distribution);

The Rose With a Broken Neck from Lucy Easton on Vimeo.

Review and poster;

I have created my own Rotten Tomatoes review percentage; 

This is the review I created inspired by the Rotten Tomato's website as it is where I would like my review featured, I tried to create the most similar website that I could but changed a few areas that I didn't like as much and I am now happy with how it looks. 

This is an example of where my poster would be exhibited;

magazine review;

Film reviews vary in different magazine companies, empire magazine is the most know. It uses a star method to rate the films out of 5.

I have chosen to place my review on a website such as Rotten Tomatoes, this is because i feel my review would fit in to this as it is between formal and casual. This is a shot of a thriller genre film on the website which has information about the running time ect and then short reviews.

my feedback form;

The Rose With a Broken Neck

Feedback;

    1.   What age are you?

15-20             21-25       26-30       31-40         40+

    2.   Gender?

Male        Female

    3.   What are your favorite film genres? (tick up to 4)

Action & Adventure                     Fantasy  

Sci-fi                                          Romance

Horror                                         Comedy

Thriller                                        Western

Other

Please state; ……………………………………………………………

   4.   What would you rate this short film out of 10? (please circle)

1        2        3        4        5        6        7        8        9        10

   5.   What did you enjoy most about the short film?

………………………………………………………………………………………………………..

………………………………………………………………………………………………………..

…………………………………………………………………………………………………………

   6.   What do you think could be improved?

..........................................................................................

…………………………………………………………………………………………………………

…………………………………………………………………………………………………………

Update;

I have now finished filming and plan to soon show my film to a focus group to get feedback on their opinions through a questionnaire, I am now looking in on how to word and place my magazine article so it fits an online layout and works with my film and poster. 

poster;

 These are examples of how i got to my final poster with different variations of writing and where the writing is placed;


My poster will be shown online on the side of websites, e.g; film websites and review websites and also as a postcard sized poster as i have planned my poster to be small in size. 

This is my final poster;
For my final poster i cropped an image that i took whilst filming so that it was focused upon the knife, I edited the cropped image to darken it, brighten the knife and make it a sharper image because i wanted a grainy dull effect. Also i used the burn tool around the edges to focus on the knife even more so that when the audience looks at it the knife is what their focus leads to. I then found a text which i felt fit with the genre and put the title in a dull red colour and the rest in white so they stand out. I made sure the names of the actor and actress were level in line with the ruler tool to make sure the poster was equal.   

My final poster after the improvements made from the opinions of my focus group;

Reflection;

I will have hopefully completed editing by the end of this week as i only have final tweaks to do, today i am going to start creating the final poster idea that i had and try complete that as soon as possible.

I need to;

create a focus group to gather feed back for my short film.

Write a rough review and complete the final one. 

Poster;

 I am using this poster idea which i created through cutting a picture i had taken of the male character so the main artefact of the poster is the knife and added effects and edited it so it is dark and grainy. I will use one of the 3 pictures below as the blurred face of the female character as she looks scared and confused in them. 

Interim reflection/evaluation;

29th January;
I have nearly finished editing and have already created some mock examples of posters, also i have been looking more in depth of how different online magazines are written and worded so i will start to create rough drafts of that soon. I think i am on good timing for the deadline and feel i can have all of this done by then. 

Strengths; i created a good timescale in which i stuck to and had filmed quite quickly so that i had more time to edit and create my poster and review, also as i already knew well how to use iMovie this made editing a lot easier and quicker for me. 

Weaknesses; Due to the weather when filming the first time my storyboard had to change, although it is not how it was planned i feel changing it to happen throughout a couple of days looks and works better with the storyline. Also having a part time job meant that i couldn't do much work out of school so it has to be done in the time i have in lessons and also free periods. 

Outcome; I feel the outcome of my short film is how i wanted it to be, i had a good opportunity to film in a pub which made the whole of the middle of the film work a lot better because it created a social and public atmosphere but this still didn't effect the males personality as he turns weird as the conversation progressed. Also that i have free periods to finish the project in.

Threats; Having enough time to complete all 3 projects.

magazine reviews;

I have been reading different reviews in magazines so that i can see the difference in them and online reviews, I have looked at Empire although I am not using this I like how the reviews of Sherlock Holmes 2 and The Women In Black are written. I am now beggining to look at online reviews as this is how I am planning on showing my review.  

hidden reasons in scenes;

In the scene of the male character within his house lighting a candle and looking as his knifes, I chose to use a dark purple candle as I wanted to imply that the male character has purposely put feminine comforts in his house, objects that are sterotypical of women, so that when he lures women in they feel like he is senstive and feel comfortable. This will juxtapose well with my representation of his real character.

Sound and Editing;

I have used the song 'the rose with a broken neck's' intro to go with the girl walking out of her house, this is because i want the sound to fit the characters emotions and it is a sad tune also the song is about being lonely. The sound of the male walking has a creepy tone to it so that it also fits with his characters personality. I have also added in sound of the wind in the shots showing the day turning in to night and the morning shot as it was actually windy outside in these shots. I added a door closing for when the girl walks out of the pub because the sound was not caught on the camera.

Sound;

I have been debating about the sound for my short film as it has a lot of digetic sound which works well with the clips, such as leaves crunching when the girl is running. I have added in a heart beat audio effect at the end when the girl dies to create a better atmosphere and i have chose part of a song which the title of my film is based on for the opening of the short film.

Beginning of the editing process;

I have successfully uploaded my footage and have completed a big chunk of the editing. I have placed each scene where it is meant to be and cut out unwanted clips, my footage now runs in the order of the storyboard and smoothly links together. I have also put an effect of 'day in to night' on some of the scenes which had to be filmed during the day due to lack of clear view to make them look much more dull and gloomy. Also i have turned the volume up on the scenes it is needed and deleted any other unwanted sound, i have slowed down the male characters voice at the ending to make him sound creepy. 

This is the difference in the original shot to the one with the 'day in to night' effect; The original clips with no effects are along the bottom and the scene on the screen has the effect added to it. 

With these shots of the females eyes opening and closing whilst she is dying i have used a 'glow' effect for the first opening and a 'black and white' effect for the rest, this is because i wanted to have an effect of the female passing out and it ending on a black and white blurred shot signifying her death. 

I used the vignette effect on the scenes of the conversation between the characters, this is because it is from the males point of view and i think it makes this look like it is through someones eye due to the darkening sides being circular. 

Poster experimenting;

This is a character poster idea, i took this shot during filming so that the setting is the same aswell as the character wearing the same clothing and looking the same. I have used various editing techniques to make the image look darker and gainy to get a more creepy effect, i also burred out the face of the male character because i do not want the audience to see him fully until the end of the short film, i have darkened the character so he is mostly black to show that he is dark and mysterious. I used the dialouge the male says when he kills the women as he says 'now its time to watch you wither and die' and just this down to 'wither and die' as i feel it is more bold and effective.

This poster idea is a shot i took of the setting of the woods whilst filming, i have darkened the bottom in to a curved shape so that it looks like the closing of an eye, this is shown from the females point of view when she is dying at the end which the audience will not know so it will make them wonder what the shot is from and what is happening in the scene. I have blurred the whole picture because it is when the girl is going uncontious and her sight is blurred, the text is separate and missplaced to go with this effect that she is feeling faint.

This image was also shot during filming but i have cut it to just the man holding he knife and a bit of the woods to show the setting, i have used vinette bluring around the edges to focus more on to the knife. I used an image of the female character and faitly placed it on the knife, if i used this poster i would use a more scared faced image of the girl. I have also darkened the image to create an atmosphere and placed the title at the bottom. 

Location shots;

The woods and alley way.